Note: If you can’t see this full post in your RSS reader, click here.

The “Two Percent Rules” internet marketing series reveals the 2% of internet marketing activities that produce 98% of online income.  In this video, I lay down the “Rule of Three” for Content Creation and content marketing . . . which has been responsible for turning $100 blog posts into revenue streams that create thousands.
– Clay Collins

So I got up REALLY early this morning (8AM, which is early for me), made myself some tea (it’s attempt #498 to quit coffee) . . .

. . . and started creating “something” (more about that in a second).

(By the way, Tracy starts to get *really* nervous when I start creating things. Because this usually ends up producing an insane number of daily emails from me; a big-ass task list; another hire; random incomprehensible phone calls; and all-around WEIRD behavior).

Anyway.

That “something” that I started creating this morning *was* going to be a $197 product.

But, since (a) I don’t need the money right now, (b) I HATE HATE HATE writing sales letters, and (C) I really think you need this . . . I’m going to just give this thing away.

At least until I get motivated enough to write a sales letter [CRINGE].

So . . .

Here’s What I Want You To Do

If you support the spirit of this blog and have gained anything from my writing and videos . . .

. . . then I’d really appreciate you giving me an opinion on something.

It will take like 3 minutes.

The first question is: “What free product would you LOVE for me to create *just* for you?”

Anyway, if you wax these questions then the gods of good luck will shower benevolence upon you for all eternity. And you’ll get the product I’m creating (right now) without having to pull out your credit card.

Thanks a ton. I’m grateful.

–Clay

Note: If you can’t see this full post in your RSS reader, click here.

The “Two Percent Rules” internet marketing series reveals the 2% of internet marketing activities that produce 98% of online income. In this video, I lay down the “Thou Shalt Make Offers” rule, which has been responsible for tripling my income. Enjoy!
– Clay Collins

Note: If you can’t see this full post in your RSS reader, click here.

The “Two Percent Rules” internet marketing video series reveals the 2% of internet marketing activities that produce 98% of online income. In this video, I lay down the “Stay Put” rule, which has been responsible for skyrocketing my online income.

The internet marketing movement is one that continually inspires and amazes me.  We live in a unique period in history, and this movement shows no sign of slowing down or stopping.

For the most part, I’m proud to be part of this movement, and I’m thrilled to contribute to an amazing documentary about our weird (and slightly insane) community.

The film is called Add to Cart (go check out the website) and is being made by my good friend Big Chris, and his Partner in Crime Bedros Keuilian.

Anyway, check out this trailer (below) and let me know what you think in the comments.

–Clay

P.S. If you’re reading this post in a RSS feed reader, click here to watch the video.

So conventional “marketing wisdom” says when I give away free stuff, I’m supposed to hype it up and rub it in your face (e.g. “FREE FREE FREE”).

At the very least, I’m supposed to make you opt-in to my email list in exchange for the kind of content that’s below . . .

. . . and then tell you over and over again how all my friends told me NOT to give this stuff away without charging, and how I’m afraid this will cost me my business, etc.).

And at a bare minimum, I’m supposed to tell you that everything below is worth AT LEAST $5k . . . and that you should use this stuff (see below) to make a pile of money so you can buy my 20 DVD homestudy course that’s coming out in a month.

Let’s just skip that.

Here’s some good stuff (no opt-in necessary) . . .

1. First, here’s my virtual assistant hiring exam (this is the EXACT exam that I give to potential virtual assistants before hiring them, and it separates the wheat from the chaff).  Click here to download it.
2. Second, here’s a market research survey that I’ve created.  You can use it IMMEDIALY by copying and pasting into and email and sending it to your list.  This survey (which I personally use) allows you to get inside the minds and hearts of your customers and make the exact product they’re looking for.
3. Third, here’s a link for a free video (that I created) that explains a little-known SEO strategy that’s provided me with countless Google first page rankings within weeks.

Enjoy!

–Clay

P.S.  One spot just opened up in my 6-month-long intensive 1-on-1 mentoring, training, and consulting program (it’s called Project Sonora).  If you’re potentially interested in being considered for that spot, email tracy at tracy {at} projectmojave {dot} com (she’ll let you know about the selection and application process).

[Note: This post is by Johnny B. Truant. A good friend and one hell of a weird dude].

My dad (who isn’t the guy in the photo above; he comes later) has this really interesting way of combining the surreal with the profound.

I mean, he lives above a big Italian Market warehouse populated by a gun-toting right-wing conspiracy theorist who can’t bring himself to click open a ballpoint pen, a woman with one arm, and a bizarre multipurpose hourly worker who argues that he should be paid twice what the woman with one arm gets, given that he has two. Dad will cook chili in tanker-loads and then eat it all year, and then (almost literally) not eat for two months in the winter to save money and lose holiday weight.

But he’s also always been my advisor, my shrink, and my moutaintop guru who simply doesn’t live on a mountaintop.

He’s the one who taught me to have faith. He’s the one who gave me the idea to operate on an all-cash basis. And he’s the one who gave me a really obvious — yet really underrated and often-missed — definition of freedom.

He’d say, “You just need to make enough money to let you do what you want to do.”

So obviously, a lot of you reading this blog are either working on your own freedom businesses, or you’re thinking about getting in the next time Project Mojave opens and taking a crack at one. And maybe you’re running the numbers in your head, trying to figure out what dollar figure would replace your J-O-B income so that you could be free.

But now would be a really good time to stop and think about what you really want, because it may not be what you think it is… and it may not take the amount of money that you think it will. What is it that you really want to do with and in your life? Once you’re free, what do you want your life to be?

Yeah, you really should consider this.

My dad is an artist. And, I mean that in the purest sense of the word. I don’t mean he makes illustrations for an advertising agency’s campaigns, or paints houses, or creates sculpture schematics for city parks departments. I mean that he lives in a loft and every single day, sits in front of an easel with a brush and paints. He does nothing else for money. Either he sells paintings or he’s shit out of luck. And you know what? Sometimes, when this is the way you operate… well, sometimes you end up shit out of luck.

It wasn’t always like this. He used to work for a big ad agency. I don’t know how much money he made, but he drove a Corvette and lived in a really fancy-ass condo and had one of those American Express cards with no limit.

And he was constantly stressed out and angry, because all he wanted to do was to make enough money so that some day, he could quit the job he hated and just paint all day.

So right now, you should say, “Aaah, I get it.”

See, every once in a while, we catch ourselves going in circles. We’re doing X so that it’ll provide enough income so that we can quit X and do Y, but then it’ll dawn on you that if you’d just stop X, that Y actually doesn’t take much money at all. It’s X that takes the money.

I heard an anecdote on a CD seminar recently where some big business guy lived in the city and hated it… he hated the traffic, the congestion, the people, the noise, the commute, the pollution. He really wanted to live in the country, but the problem was that he could only work his current job if he lived in the city. And he had to have that job — had to! — because living in the city was really expensive. If he didn’t keep the job, he would no longer be able to afford to live in the place he had to live if he was to keep the job.

Or consider my new buddy Adam Baker of Man vs. Debt. Go read his “About” page. What did his family want? They wanted to travel, to see the world NOW instead of working and working for things that society told them they should want, and to go deeply into hock to get those things. So they sold everything they could. Became minimalists. And now all they do is travel.

Or… you’ve seen Office Space, right? Peter hates his job, so he’s dreaming, asking people what they’d do if they had a million dollars so that they didn’t have to work. (That’s when Lawrence says that the thing he’d do is two chicks at the same time.)

And then he asks Peter what he’d do if he had a million dollars, and Peter says he’d do nothing. He’d sleep in, lie around the house all day… and do nothing.

And Lawrence says, “Hell, you don’t need a million dollars to do nothin’, man. Look at my cousin. He’s broke; don’t do shit.”

This is really, really worth looking at right about now, as you look toward your own freedom, and the income you want your business to give you. Maybe you make $5k a month now, and live in an expensive house with two cars. Maybe you’ve told yourself that you’d make that income all your life so that you could retire and… move into a loft above the Italian Market (where you won’t need cars; there’s a subway) and paint all day.

Think about what you’re really gunning for in life, because it’s for damn sure not money. Nobody gives a shit about money. What we want is what we think money will mean, what it will give us. If what you really want is to go skydiving every day and to live in a mansion, then okay, you DO need a lot of money.

But a lot of us want to “do nothing.” Or paint. And that’s not expensive at all.

What do you want? It may be a hell of a lot cheaper than you think, and the number you have in your head about how much money you need to make might include a lot of infrastructure: I need THIS so that THIS can happen and I can funnel THIS into THIS so that I can stop doing THIS and eventually have THIS.

But maybe you can just have THIS now if you’ll let go of the rest.

Think about it. Freedom might actually be one hell of a lot closer than you think.