The dog bed market ends up being the winner because it brings the better potential return of ~$131K monthly to the top Google advertiser, correct?

Even though neither of them is a bad option, the dog bed market ends up being more lucrative. (higher searcher rates and more profit potential).

Am I seeing this correctly?

Great food for thought Clay. Thanks.

Price? Value? Target audience?

I've been looking through a bunch of products on clickbank and I guess I'm having trouble figuring out what angle to take when selling someone else's product.

Great stuff!

Great Tips and nice follow up on your Market Testing course!

I noticed that though “Massage Tables” gets only 43,000 searches, “Massage Table” (singular) gets 100,000. This small difference can have a huge impact on which market we might choose to get into. Proves how careful I need to be in choosing keywords to analyze.

Thanks!

Of COURSE you should look at competition. This video is called “how to evaluate market value.” It's not called, “The #1 Factor for Deciding Whether to Enter a Market.”

That said, there are lots of way into almost every large market. If you can't compete on SEO, then compete on social media. If you can't compete on social media, then compete with offline advertising to your online site. If you can't compete on offline advertising, buy your own banner advertising on niche websites, or go and get an army of affiliates, or . . . (the list goes on and on) .

But ideally you'd want to compete in as many ways as possible.

There's only one critique I have to make – you didn't include market competition anywhere in your research! If you have two markets and one has more value but also a ton more competition, it's much more valuable to go after the market with less competition (because you are more likely to get to that number 1 spot) and less value than the market with higher competition and higher value.

I think alot of people make the mistake of attempting to break into a market that is too competitive right off the bat, and then get discouraged when they don't get quick results. It takes a lot of perseverance to crack those more competitive markets, and so initially at least I think most people are better off taking competition into account as well.

Would love to hear your thoughts on the topic too.

This method, in and of itself, isn't a panacea. It's just one metric. But once I “got” this concept, it revolutionized the way I did market research and altered my focus in a manner that resulted in a large increase in income.