How to Not F*ck Up Your (Public) Product Launch

Before embarking on this very public Project Mojave launch, I knew how much work it’d entail.

I mean, I knew this would involve 2+ weeks of 16-hour days. And lots of hard work.

But I didn’t anticipate being this drained.

You see, the type of business I’m used to is what I call a “freedom business.” And a freedom business is designed to . . . you guessed it . . . create freedom.

It kind of fucks me up because 6 months ago I was cruising along, getting up every day at 11:00AM, going for a long run, having lunch with friends . . . yada, yada, yada.

But in the midst of all that freedom, I had to write a freaking mission statement (which has wreaked havoc on my life in beautiful ways — at the same time that it’s fucked me up).

So I stopped selling mediocre books and started a green agriculture-ish business (no way in hell I’m telling you my niche).  So what my mission statement impelled me to create was not a “freedom business,” but instead a “mission business.”

And mission businesses — unlike freedom businesses — are jealous mistresses.

But I don’t mind that, because Project Mojave is what I’m here to do . . . so I might as dig in.

Anyway . . . today, Project Mojave started its pre-launch. With like 30+ affiliates and 6 coaches.

We’re looking to grow the current community of 150+ members.

As a side note: my biggest paranoia throughout was that the affiliate system I have (which is quite snazzy) was going to somehow not work, and that people weren’t going to get paid. So I tested repeatedly, and had the owner of the software company test it, and everyone under the sun test it, etc. . . . (by the way, the affiliate system passed with flying colors).

So anyway, Project Mojave has pre-launched (whatever that means). And frankly, I’m not that happy with my first video.

Just not that impressed.

It’s a C+ or B- (at best).

First off, in the video I forgot to mention (in the video) that I’ve actually helped plenty of people create “freedom businesses” and that I’ve created my own.

Secondly, check out all those cuts. I mean seriously?!

Thirdly, why am I not driving a car in one of the videos? I mean, it SAYS you have to in section 3.59A of the internet marketing launch handbook for gurus (which I apparently don’t own . . . because it’s a 37 page ebook that sells for $7,000).

And then there were player problems: the video wouldn’t show in Internet Exploder (by favorite browser of all time . . . don’t get me started on cookies and P3P policies).

Anyway, if I were the only one involved with this launch, I’d hold off and stuff.  Wait another day.  Get all anal about everything.  Mess with stuff all night long.  Etc.

But since had to try and be all professional, and create a launch schedule for affiliates, I now have a regimen to follow.

And I can’t miss deadlines without getting too much egg on my face.

Nice.

The Good News

The good news is that my launch wasn’t the only one that went down today.

Nope.

Today, the VERY first person to join Project Mojave (Andy D.) launched his freedom business. At 7:00PM or something. And when I last spoke with him . . . (2 hours after he launched), he’d sold 85+ spots in his membership site. At $47 per month. And he still has two more days to go before he takes down his sales page.

At this rate, I think he’ll sell at least 200+ spots. Which results in some pretty impressive math.

And a dead as shit day job.

(I’m interviewing him tomorrow about it and posting the case study on Saturday).

And then there’s Josh and Jim and Caitlin, and so many others building successful freedom businesses and making daily sales.

And the 6+ people who’ve left their jobs already. And the unsolicited video testimonials. And the awesome group of coaches who’ve joined me on this crazy ride.

So the good news that while I’m a bit whooped, fatigued, and drained, so many others are kicking ass.

Which makes me feel like I’m kicking ass.

–Clay

About the Author: Clay Collins is tired, emotionally drained, but nonetheless very happy.